CONTENT CREATION EXCELLENCE: Discover Ipswich

the task.

Discover Ipswich needed content WHICH could help introduce the brand to the public and support a series of events across the region.

The TASK was simple. Create engaging short-form video WHICH captured the energy of Ipswich and help the new tourism brand connect with THEIR BIGGEST TARGET AUDIENCE - Locals.

the good thinking.

Penscope worked with the Discover Ipswich team to produce a series of short-form video reels designed to showcase the personality of the region.

Rather than creating content purely for social media, the videos were designed to work across multiple touchpoints. Launch events. Presentations. Online promotion. Marketing campaigns.

Each piece focused on capturing authentic moments, local character, and the experiences that make Ipswich worth discovering. Fast paced, visually engaging, and easy to share across platforms.

The result was a flexible set of brand assets that could be used wherever the campaign needed them.

Content created by penscope being shown at the client’s function.

the results.

The videos became key launch assets for the Discover Ipswich campaign, helping introduce the brand at events and through digital promotion.

By creating content designed for multiple uses, the Discover Ipswich team now has a library of video assets that continue to support the brand long after the initial launch.

Content that works harder. Wherever the brand shows up.